Course Description

This qualification enables learners to manage the marketing function at for-profit and non- profit organizations effectively. It is designed to help students understand business activities that create customer value, such as identifying customer needs through market research, segmenting markets, targeting and positioning products and services, and developing and managing new and existing products. The design of the qualification is such that if taken sequentially with related N courses i.e., N4 – N6, it enables learners to progressively obtain the National N Diploma once the required practical work component is completed.

Entry Requirements

• Grade 12 (Pure Mathematics/Mathematics Literacy/ Business Studies, Accounting & Physical Science)
• NCV Level 4
• Recognition of Prior Learning (RPL)

Programme Outline

First Year 1st Semester Subjects:

• Entrepreneurship & Business Management N4
• Management Communication N4
• Marketing Management N4
• Computer Practice N4

First Year 2nd Semester Subjects:

• Entrepreneurship & Business Management N5
• Marketing Management N5
• Computer Practice N5
• Sales Management N5

Second Year 1st Semester Subjects:

• Marketing Management N6
• Marketing Communication N6
• Marketing Research N6
• Sales Management N6

Programme Duration

• Full time: 18 Months (6 Months per Level)

Examination

• Department of Higher Education & Training (DHET) is the only Examination body responsible to set and administer National Examinations.

• Only students who have registered and complied with the administration requirement will be allowed to write examination.

Learner Material

• A list of textbooks will be provided by the Campus Academic Department.
• All textbooks are excluded from the tuition fees.

Pricing

Enquire at campus for a current programme pricelist.

* Excludes external fees and identified textbooks if applicable.

Additional Costs

• There are additional costs such as text books, etc. Additional assessment fees may be applicable.

Results And Certification

• Certificates and diplomas are issued by the DHET.
• All qualifications are nationally recognised by industry and universities
• All result letters will only be issued by the DHET
• Release of statements of results and certificates are dependent on DHET timelines.

Upon successful completion of this programme, learners will receive a:

• National Certificate at each level N3, N4, N5, N6
• National N Diploma in Marketing Management (on completion of N4-N6 and 18 months of in-service training).

Articulation

A candidate who has successfully completed the N4, N5 and N6 Certificates, may pursue the following path to obtain the National N Diploma, as per Report 191 by the DHET. The candidate must have:

• A minimum of 12 advanced instructional offerings, with at least a pass in three instructional offerings in each of the following levels: N4, N5, and N6, but with a maximum of five N4 instructional offerings.

• 2 instructional offerings at N6 level must be relevant to the candidate’s vocation.
• The candidate must obtain work experience of 18 months in the industry that has as its main function the practical execution of the 2 instructional offerings mentioned above.

Career Opportunities

• Marketing research
• Sales, distribution, and marketing operations
• Digital marketing and social media management
• Forecasting, modelling, and marketing strategy
• New product strategy, branding, and strategy
• International marketing